By Buyer Reports Editorial Team·Last updated August 2026·Independently researched, no paid placements
Whitening toothpaste is not one ingredient anymore. This feed mixes peroxide boosters, hydroxyapatite formulas, fluoride cavity-protection pastes, sensitivity-focused options, and surface-stain removers, so the best choice depends on the whitening method you actually want in your daily brush.
This is a mixed whitening shelf, not a wall of identical mint pastes. Auraglow is a gel booster added to toothpaste, InoPro and Davids lean on hydroxyapatite, Crest and Colgate use stronger stain-removal language, Sensodyne is centered on sensitivity and cavity prevention, and Nu Skin, Opalescence, and Boka each take a different ingredient path. That variety is useful only if you match the formula to your teeth and habits. We ranked the ten listings by the feed data: whitening mechanism, enamel or sensitivity wording, fluoride and peroxide positioning, pack size where stated, daily-use claims, and the score attached to each product. Auraglow earns the top spot because the feed gives it specific hydrogen peroxide and treatment-count details. InoPro is the value pick for a daily paste built around hydroxyapatite and gentle whitening.
The short version: The best whitening-toothpaste pick here is Auraglow Teeth Whitening Gel, because its feed lists a 9% hydrogen peroxide booster, coffee/wine/tea stain removal, and 350+ treatments when added to toothpaste. The best value pick is InoPro Whitening Hydroxyapatite Toothpaste, which focuses on hydroxyapatite, enamel repair wording, probiotic support, fluoride-free daily use, and gentle whitening without peroxide.
How to use this guide: In a hurry? The Quick Verdict below names the top pick in seconds. Want to compare? The full comparison table and charts line up all 10 whitening toothpastes side by side. For the details, every model has a full review with key features, honest pros and cons, and who it is best for.
Key takeaways
Auraglow is a toothpaste add-in gel with 9% hydrogen peroxide and 350+ treatment wording.
InoPro is the value pick built around hydroxyapatite, probiotics, and fluoride-free daily use.
Sensodyne is the clearest sensitivity-focused whitening toothpaste in the feed.
Crest Brilliance, Crest Deep Stain Remover, and Colgate focus heavily on stain-removal claims.
Quick verdict
Our Top 3 Picks
Editor's Choice
1Auraglow Teeth Whitening Gel
Just ADD TO Your Toothpaste – Turn your daily brushing routine into a whitening treatment with one pump
No trays, no strips, no LED lights, no extra time
Removes Stains From Coffee, Wine
A single 2.6oz bottle delivers over 350 treatments — a 6-month supply based on twice daily use
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Features Hydroxi, Davids proprietary formulation incorporating Fluidinova NanoXIM Nano Hydroxyapatite
Safe & Gentle Whitening – micro polishing agents work to gently remove surface stains and naturally whiten without causing the sensitivity often found with peroxide
Bioactive Sensitive Support - many sensitive toothpastes use Potassium Nitrate (a nerve numbing drug) to temporarily numb the tooth nerves
Clean Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan)
Three 3.2 OZ tubes of Colgate Optic White Advanced Sparkling White Toothpaste
Advanced Sparkling White Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
Our proprietary formula with HP Complex is powered by hydrogen peroxide—the same whitening ingredient used by dentists—to deeply whiten beyond surface stains
The triple toothpaste pack uses a clinically proven whitening formula that works without harming enamel and is safe for daily use
Our proprietary and innovative formula includes Nano-hydroxyapatite (n-Ha) - a biometric mineral form of the same ingredient that naturally makes up 97% of your
Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be
Gentle yet effective, it provides a soothing and refreshing experience for the whole family
We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing
Auraglow Teeth Whitening Gel centers this toothpaste whitening booster around Just ADD TO Your Toothpaste – Turn your daily brushing routine into a whitening treatment with one pump. The feed also lists No trays, no strips, no LED lights, no extra time. Its Editor's Choice label and 9.5 score place it in the toothpaste whitening booster set.
Just ADD TO Your Toothpaste – Turn your daily brushing routine into a whitening treatment with one pump
No trays, no strips, no LED lights, no extra time
Removes Stains From Coffee, Wine
A single 2.6oz bottle delivers over 350 treatments — a 6-month supply based on twice daily use
CONS
Booster format requires adding it to toothpaste.
2
InoPro Whitening Hydroxyapatite Toothpaste
For this hydroxyapatite whitening toothpaste, InoPro leads with InoPro whitening toothpaste formulated with clinically-proven hydroxyapatite to naturally remineralize teeth and restore enamel. The feed also lists Whitens naturally without harsh peroxides, SLS, or artificial bleaching agents - ideal for daily use. Its Best Value label and 9.3 score place it in the hydroxyapatite whitening toothpaste set.
InoPro whitening toothpaste formulated with clinically-proven hydroxyapatite to naturally remineralize teeth and restore enamel
Whitens naturally without harsh peroxides, SLS, or artificial bleaching agents - ideal for daily use
This toothpaste for sensitive teeth designed to soothe discomfort while strengthening teeth with
InoPro hydroxyapatite toothpaste infused with coconut oil, peppermint oil, and aloe leaf extract for a refreshing, natural toothpaste experience
CONS
No notable drawbacks at this rank
3
Nu Skin AP 24 Whitening Fluoride Toothpaste
Nu Skin AP 24 Whitening Fluoride Toothpaste gives shoppers a whitening toothpaste whose feed highlights AP 24 Whitening Toothpaste gently lightens teeth without peroxide or fluoride while helping prevent plaque. The feed also lists Featuring the exclusive AP 24 blend of dimethicone and cleansing agents, rather than peroxide, to polish and smooth teeth without eroding. Its Premium Pick label and 9.1 score place it in the whitening toothpaste set.
AP 24 Whitening Toothpaste gently lightens teeth without peroxide or fluoride while helping prevent plaque
Featuring the exclusive AP 24 blend of dimethicone and cleansing agents, rather than peroxide, to polish and smooth teeth without eroding
Enjoy the fresh vanilla mint flavor of AP24 for a clean feeling that lasts all day
Gentle enough for daily use, this fluoride toothpaste helps maintain a naturally brighter smile, perfect for your confidence every day
CONS
No notable drawbacks at this rank
4
Crest 3D White Deep Stain Remover Toothpaste
The useful detail on Crest 3D White Deep Stain Remover Toothpaste starts with Next Day Results- Crest’s revolutionary formula gives you whiter teeth in just ONE day. The feed also lists Game Changing Formula - It goes deeper to dissolve the bonds the hold deep stains to teeth. Its Also Great label and 9 score place it in the whitening toothpaste set.
Next Day Results- Crest’s revolutionary formula gives you whiter teeth in just ONE day
Game Changing Formula - It goes deeper to dissolve the bonds the hold deep stains to teeth
Gently Whitens - Enamel-safe for everyday use
Sensitivity Safe - Extra strength fluoride remineralizes enamel to strengthen teeth
CONS
No notable drawbacks at this rank
5
Crest 3D White Brilliance Bright Mint Teeth Whitening
Crest 3D White Brilliance Bright Mint Teeth Whitening centers this whitening toothpaste around You will receive (3) 4.3 oz tubes of Crest 3D White Brilliance Toothpaste in Bright Mint Flavor. The feed also lists Whiter Teeth in 3 Days. Its Also Great label and 8.8 score place it in the whitening toothpaste set.
You will receive (3) 4.3 oz tubes of Crest 3D White Brilliance Toothpaste in Bright Mint Flavor
Whiter Teeth in 3 Days
Removes 100% More Surface Stains compared to regular toothpastes
24-HOUR Active Stain Prevention against surface stains with twice-daily brushing
CONS
No notable drawbacks at this rank
6
Sensodyne Extra Whitening Sensitive Teeth and Cavity
For this whitening toothpaste, Sensodyne leads with Four 4 oz tubes of Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Cool Mint Flavor. The feed also lists Toothpaste for sensitive teeth and cavity prevention from the number one dentist-recommended toothpaste brand for sensitive teeth. Its Also Great label and 8.6 score place it in the whitening toothpaste set.
Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste gives shoppers a hydroxyapatite whitening toothpaste whose feed highlights Features Hydroxi, Davids proprietary formulation incorporating Fluidinova NanoXIM Nano Hydroxyapatite. The feed also lists Safe & Gentle Whitening – micro polishing agents work to gently remove surface stains and naturally whiten without causing the sensitivity often found with peroxide. Its Also Great label and 8.4 score place it in the hydroxyapatite whitening toothpaste set.
Features Hydroxi, Davids proprietary formulation incorporating Fluidinova NanoXIM Nano Hydroxyapatite
Safe & Gentle Whitening – micro polishing agents work to gently remove surface stains and naturally whiten without causing the sensitivity often found with peroxide
Bioactive Sensitive Support - many sensitive toothpastes use Potassium Nitrate (a nerve numbing drug) to temporarily numb the tooth nerves
Clean Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan)
CONS
No notable drawbacks at this rank
8
OpalescenceTeeth Whitening Toothpaste
The useful detail on OpalescenceTeeth Whitening Toothpaste starts with Opalescence Teeth Whitening Toothpaste - Cool Mint Original Formula - Oral Care, Gluten-Free - 4.7 Ounce Made in the USA by Ultradent.-. The feed also lists The fluoride protection formula includes sodium fluoride to strengthen your teeth and protect against. Its Also Great label and 8.3 score place it in the whitening toothpaste set.
Opalescence Teeth Whitening Toothpaste - Cool Mint Original Formula - Oral Care, Gluten-Free - 4.7 Ounce Made in the USA by Ultradent.-
The fluoride protection formula includes sodium fluoride to strengthen your teeth and protect against
Less abrasive than other toothpastes, making it safe to use every day
Enjoy fresh minty breath while you brush your teeth
CONS
No notable drawbacks at this rank
9
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste centers this whitening toothpaste around Three 3.2 OZ tubes of Colgate Optic White Advanced Sparkling White Toothpaste. The feed also lists Advanced Sparkling White Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks. Its Also Great label and 8.1 score place it in the whitening toothpaste set.
Three 3.2 OZ tubes of Colgate Optic White Advanced Sparkling White Toothpaste
Advanced Sparkling White Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
Our proprietary formula with HP Complex is powered by hydrogen peroxide—the same whitening ingredient used by dentists—to deeply whiten beyond surface stains
The triple toothpaste pack uses a clinically proven whitening formula that works without harming enamel and is safe for daily use
CONS
No notable drawbacks at this rank
10
Boka Fluoride Free Toothpaste
For this hydroxyapatite whitening toothpaste, Boka leads with Our proprietary and innovative formula includes Nano-hydroxyapatite (n-Ha) - a biometric mineral form of the same ingredient that naturally makes up 97% of your. The feed also lists Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be. Its Also Great label and 7.9 score place it in the hydroxyapatite whitening toothpaste set.
Our proprietary and innovative formula includes Nano-hydroxyapatite (n-Ha) - a biometric mineral form of the same ingredient that naturally makes up 97% of your
Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be
Gentle yet effective, it provides a soothing and refreshing experience for the whole family
We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing
CONS
No notable drawbacks at this rank
Things to consider
7 Things to Consider Before Buying Whitening Toothpaste
Pick the whitening approach first: peroxide, hydroxyapatite, fluoride paste, sensitivity support, or a booster added to a paste you already use. Then check whether the listing is a true toothpaste or an add-in treatment.
Toothpaste or booster
Auraglow is a whitening gel added to toothpaste, not a standalone paste. Most of the other entries are toothpaste tubes, including InoPro, Nu Skin, Crest, Sensodyne, Davids, Opalescence, Colgate, and Boka.
Peroxide approach
Auraglow lists 9% hydrogen peroxide, and Colgate lists HP Complex powered by hydrogen peroxide. Nu Skin says it uses an AP 24 blend rather than peroxide, while InoPro says it whitens without harsh peroxides.
Hydroxyapatite formulas
InoPro is a hydroxyapatite toothpaste with probiotic wording. Davids lists Fluidinova NanoXIM Nano Hydroxyapatite, and Boka lists nano-hydroxyapatite.
Sensitivity wording
Sensodyne is the direct sensitivity pick because the feed centers on sensitive teeth and cavity prevention. Crest Deep Stain Remover also lists sensitivity-safe wording, while Davids mentions sensitive support.
Fluoride position
Nu Skin, Sensodyne, Opalescence, Crest, and Colgate include fluoride or cavity-protection wording in their feed entries. InoPro, Davids, and Boka use fluoride-free positioning.
Stain type
Auraglow calls out coffee, wine, and tea stains. Colgate also mentions tea, coffee, and wine stains, while Crest Brilliance emphasizes surface-stain removal and active stain prevention.
Pack and tube detail
Some listings include quantity and size detail: Sensodyne lists four 4 oz tubes, Crest Brilliance lists three 4.3 oz tubes, Colgate lists three 3.2 oz tubes, and Auraglow lists a 2.6 oz bottle with 350+ treatments.
Verdict
Our Final Verdict
Auraglow Teeth Whitening Gel is the top pick for shoppers who want a peroxide booster added to toothpaste, backed by the feed’s 9% hydrogen peroxide and 350+ treatment claims. InoPro Whitening Hydroxyapatite Toothpaste is the value pick for daily fluoride-free brushing with hydroxyapatite, probiotics, coconut oil, peppermint oil, and aloe leaf extract. Nu Skin AP 24 Whitening Fluoride Toothpaste is the premium pick in this ranking for buyers who want AP 24 blend wording, vanilla mint flavor, plaque help, and enamel-safe daily use. Crest and Colgate are the stronger stain-removal lanes if their ingredient approach fits your routine.
FAQ
Frequently Asked Questions
What is the best whitening toothpaste in this feed?
The top-ranked whitening pick is Auraglow Teeth Whitening Gel, a booster added to toothpaste. Its feed lists 9% hydrogen peroxide, coffee/wine/tea stain removal, 350+ treatments, and no trays, strips, or LED lights.
Which option avoids peroxide?
InoPro Whitening Hydroxyapatite Toothpaste is the value pick for shoppers avoiding peroxide because the feed says it whitens without harsh peroxides, SLS, or artificial bleaching agents. Nu Skin also says it uses an AP 24 blend rather than peroxide.
Which toothpaste is best for sensitivity?
Sensodyne Extra Whitening Sensitive Teeth and Cavity is the clearest sensitivity-focused option in this feed. It lists sensitive-teeth and cavity-prevention positioning, fluoride, cool mint flavor, breath freshening, and tartar build-up reduction.
Which entries use hydroxyapatite?
InoPro, Davids, and Boka use hydroxyapatite wording. InoPro lists hydroxyapatite with probiotic support, Davids lists Fluidinova NanoXIM Nano Hydroxyapatite, and Boka lists nano-hydroxyapatite.
Which products call out coffee or wine stains?
Auraglow lists coffee, wine, and tea stain removal. Colgate Optic White Advanced also mentions tea, coffee, and wine stains and says it uses hydrogen peroxide to whiten beyond surface stains.